The phrase identifies a specific entertainment venue located within a popular Wisconsin tourist destination. It designates a place where theatrical performances, likely large-scale and potentially featuring cutting-edge technology, occur. An example of this would be the showing of a visually stunning magic show with impressive pyrotechnics.
The establishment likely benefits the local economy by drawing tourists and providing employment opportunities. Historically, entertainment venues such as this contribute significantly to the cultural landscape of a region, offering diverse options for leisure and recreation. Furthermore, they generate revenue for supporting businesses like restaurants, hotels, and retail stores.