In Adobe InDesign, shapes can contain text, such as headlines, text boxes, and even imported graphics. This text can be formatted, styled, and manipulated like any other text in InDesign. Additionally, the shape can be used as a clipping path for the text, creating interesting and unique effects.
There are many reasons why you might want to make type in a shape in InDesign. For example, you could create a logo, a social media graphic, or an eye-catching headline. Additionally, you can use shapes to create text effects that would be difficult or impossible to achieve with traditional text formatting.