The phrase refers to garments or items, typically clothing, designed by Rick Owens in a specific shade of orange reminiscent of the color of the sky at sunset or sunrise. This particular hue is often a vibrant, saturated orange, but can also present as a more muted, dusky tone depending on the specific collection and materials used. Examples include outerwear, knitwear, and footwear rendered in this distinctive color, often featuring Owens’ signature draping and avant-garde silhouettes.
The significance of this coloration in Owens’ work lies in its ability to evoke both a sense of luxury and a rebellious edge. The unusual nature of the color applied to his often deconstructed and unconventional designs creates a striking visual statement. Historically, the use of bold, unexpected colors has been a hallmark of Owens’ aesthetic, challenging traditional notions of high fashion and attracting a clientele drawn to his unique vision. Its desirability stems from its limited availability and the association with a high-end designer brand. It enhances the exclusivity of the item.
